How to Start a Home Fragrance Brand in the UK

How to Start a Home Fragrance Brand in the UK

Starting a home fragrance brand in the UK is a popular business opportunity, whether you want to sell candles, wax melts, reed diffusers, room sprays, or fragrance oils. With the right products, branding, and pricing, it is possible to build a profitable fragrance business without manufacturing products yourself.

Many new brands choose private label home fragrance products to launch quickly, avoid production complexity, and focus on branding, marketing, and sales. Private label allows you to sell ready-made candles, wax melts, diffusers, and fragrance oils under your own branding without handling raw materials or production equipment.

Key steps to starting a home fragrance business include choosing your product range, selecting fragrance styles, defining your brand identity, setting retail pricing, and sourcing white label fragrance products from a reliable UK supplier.

Popular product options for new home fragrance brands include private label candles, white label wax melts, reed diffusers, room sprays, and fragrance oil bottles suitable for retail or ecommerce sales.

New fragrance brands commonly sell through Shopify stores, Etsy, Amazon, retail partnerships, pop-up shops, social media, and subscription boxes. Low minimum order quantities make it possible to test products before scaling into larger wholesale orders.

Whether you are launching a candle brand, wax melt business, or full home fragrance collection, starting with private label products can reduce risk, lower startup costs, and accelerate your route to market.

Browse our private label home fragrance collections to explore ready-to-order products, pricing, fragrance options, and sample quantities.